Coolie: Difference between revisions

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== Marketing ==

The first look poster for Coolie was released on 28 March 2024 without warning, and it announced that the teaser trailer would come out on 22 April. The teaser also revealed the film’s title.

The first look poster for Coolie was released on 28 March 2024 without warning, and it announced that the teaser trailer would come out on 22 April.<ref>{{Cite web |date=28 March 2024 |title=Thalaivar 171: Rajinikanth is ultra stylish in Lokesh Kanagaraj's next |url=https://indianexpress.com/article/entertainment/tamil/thalaivar-171-rajinikanth-is-ultra-stylish-in-lokesh-kanagarajs-next-9238619/ |url-status=live |archive-url=https://web.archive.org/web/20240328145850/https://indianexpress.com/article/entertainment/tamil/thalaivar-171-rajinikanth-is-ultra-stylish-in-lokesh-kanagarajs-next-9238619/ |archive-date=28 March 2024 |access-date=28 March 2024 |website=The Indian Express |language=en}}</ref> The teaser also revealed the film’s title.<ref>{{Cite web |date=23 April 2024 |title='Coolie' returns 41 years later! Rajinikanth unveils title of 'Thalaivar 171' |url=https://economictimes.indiatimes.com/magazines/panache/coolie-returns-41-years-later-rajinikanth-unveils-title-of-thalaivar-171/articleshow/109536423.cms?from=mdr |url-status=live |archive-url=https://web.archive.org/web/20240423131743/https://economictimes.indiatimes.com/magazines/panache/coolie-returns-41-years-later-rajinikanth-unveils-title-of-thalaivar-171/articleshow/109536423.cms?from=mdr |archive-date=23 April 2024 |access-date=24 January 2025 |website=The Economic Times}}</ref><ref>{{Cite web |date=23 April 2024 |title=Coolie: Rajinikanth's Thalaivar 171 gets a new name and teaser |url=https://www.filmfare.com/news/bollywood/coolie-rajinikanths-thailaivar-171-gets-a-new-name-and-teaser-65546.html |url-status=live |archive-url=https://archive.today/20250126105048/https://www.filmfare.com/news/bollywood/coolie-rajinikanths-thailaivar-171-gets-a-new-name-and-teaser-65546.html |archive-date=26 January 2025 |access-date=24 January 2025 |website=Filmfare |language=en}}</ref>

Critics noticed that the teaser paid tribute to Rajinikanth’s famous coolie roles in Mullum Malarum (1978), Mannan (1992), and Uzhaippali (1993). It also included fun easter eggs from his older films—like him singing "Sambo Siva Sambo" from Ninaithale Inikkum (1979), saying the popular line "Appavum Thaathavum" from Ranga (1982), and whistling the tune of "Shenbagame" from Enga Ooru Pattukaran (1987).

Critics noticed that the teaser paid tribute to Rajinikanth’s famous coolie roles in Mullum Malarum (1978), Mannan (1992), and Uzhaippali (1993).<ref>{{Cite web |last=Gupta |first=Hardika |date=23 April 2024 |title=Coolie Teaser: Behold The Glory Of Rajinikanth In Thalaivar 171 |url=https://www.ndtv.com/entertainment/coolie-teaser-behold-the-glory-of-rajinikanth-in-thalaivar-171-5502639 |url-status=live |archive-url=https://web.archive.org/web/20240423050506/https://www.ndtv.com/entertainment/coolie-teaser-behold-the-glory-of-rajinikanth-in-thalaivar-171-5502639 |archive-date=23 April 2024 |access-date=24 January 2025 |website=NDTV |language=en}}</ref> It also included fun easter eggs from his older films—like him singing "Sambo Siva Sambo" from Ninaithale Inikkum (1979), saying the popular line "Appavum Thaathavum" from Ranga (1982), and whistling the tune of "Shenbagame" from Enga Ooru Pattukaran (1987).<ref>{{Cite web |date=23 April 2024 |title=Lokesh Kanagaraj detailing in Rajinikanth's 'Coolie' title teaser stuns fans |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/lokesh-kanagaraj-detailing-in-rajinikanths-coolie-title-teaser-stuns-fans/articleshow/109520340.cms |url-status=live |archive-url=https://web.archive.org/web/20240423055229/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/lokesh-kanagaraj-detailing-in-rajinikanths-coolie-title-teaser-stuns-fans/articleshow/109520340.cms |archive-date=23 April 2024 |access-date=28 July 2025 |website=The Times of India}}</ref>

Sun Pictures shared promotional photos of Lokesh Kanagaraj with the main cast, and Shruti Haasan’s first look was especially well-received. After the song "Monica" was released in July 2025, Pooja Hegde’s hook step went viral on social media, with many people recreating it in their own videos. Coolie also became the first Indian film to have Amazon India wrap its delivery packages with the movie’s posters.

Sun Pictures shared promotional photos of Lokesh Kanagaraj with the main cast, and Shruti Haasan’s first look was especially well-received.<ref>{{Cite web |date=17 March 2025 |title=A Coolie Update: Shruti Haasan's De-Glam Look Steals The Spotlight |url=https://www.ndtv.com/entertainment/a-coolie-update-shruti-haasans-de-glam-look-steals-the-spotlight-7943087 |url-status=live |archive-url=https://web.archive.org/web/20250429141456/https://www.ndtv.com/entertainment/a-coolie-update-shruti-haasans-de-glam-look-steals-the-spotlight-7943087 |archive-date=29 April 2025 |access-date=29 July 2025 |website=NDTV |language=en}}</ref><ref>{{Cite web |date=17 March 2025 |title=Shruti Haasan's new look from 'Coolie' sees her holding secrets in somber avatar |url=https://www.dtnext.in/entertainment/cinema/shruti-haasans-new-look-from-coolie-sees-her-holding-secrets-in-somber-avatar-826616 |url-status=live |archive-url=https://web.archive.org/web/20250806033532/https://www.dtnext.in/entertainment/cinema/shruti-haasans-new-look-from-coolie-sees-her-holding-secrets-in-somber-avatar-826616 |archive-date=6 August 2025 |access-date=29 July 2025 |website=[[DT Next]] |language=en |website=IANS}}</ref><ref>{{Cite web |date=19 March 2025 |title=Shruti Haasan Unveils Grounded Look in Coolie |url=https://www.deccanchronicle.com/entertainment/shruti-haasan-unveils-grounded-look-in-coolie-1867766 |url-status=live |archive-url=https://web.archive.org/web/20250409180437/https://www.deccanchronicle.com/entertainment/shruti-haasan-unveils-grounded-look-in-coolie-1867766 |archive-date=9 April 2025 |access-date=29 July 2025 |website=Deccan Chronicle |language=en}}</ref> After the song "Monica" was released in July 2025, Pooja Hegde’s hook step went viral on social media, with many people recreating it in their own videos.<ref>{{Cite web |date=14 July 2025 |title=Viral Song Monica: Pooja Hegde shines in 'Monica' from 'Coolie,' song hits 10 million views |url=https://www.deccanherald.com/features/music/pooja-hegde-shines-in-monica-from-coolie-song-hits-10-million-views-3629040 |url-status=live |archive-url=https://web.archive.org/web/20250714114655/https://www.deccanherald.com/features/music/pooja-hegde-shines-in-monica-from-coolie-song-hits-10-million-views-3629040 |archive-date=14 July 2025 |access-date=18 July 2025 |website=Deccan Herald |language=en}}</ref><ref>{{Cite web |date=11 July 2025 |title=Monica from Coolie: Pooja Hegde takes the internet by storm with amazing moves |url=https://www.moneycontrol.com/entertainment/monica-from-coolie-pooja-hegde-takes-the-internet-by-storm-with-amazing-moves-article-13269478.html |url-status=live |archive-url=https://archive.today/20250803183126/https://www.moneycontrol.com/entertainment/monica-from-coolie-pooja-hegde-takes-the-internet-by-storm-with-amazing-moves-article-13269478.html |archive-date=3 August 2025 |access-date=3 August 2025 |website=Moneycontrol}}</ref> Coolie also became the first Indian film to have Amazon India wrap its delivery packages with the movie’s posters.

The trailer came out on 2 August 2025. Some noted it sparked curiosity because there was also an old, unsuccessful 1983 Malayalam movie called Coolie. Reviewers said the trailer was full of high-energy drama, stylish action, powerful dialogues, Rajinikanth’s signature style, Nagarjuna’s chilling villain role, Aamir Khan’s fresh look, and themes of rage, rebellion, and redemption.

The trailer came out on 2 August 2025. Some noted it sparked curiosity because there was also an old, unsuccessful 1983 Malayalam movie called Coolie.<ref>{{Cite web |date=3 August 2025 |title=Coolie 1983 vs Coolie 2025: Rajinikanth's film sparks buzz about forgotten Malayalam classic |url=https://www.indiatvnews.com/entertainment/regional-cinema/rajinikanth-coolie-vs-old-coolie-movie-1983-2025-08-03-1001832 |url-status=live |archive-url=https://web.archive.org/web/20250804055859/https://www.indiatvnews.com/entertainment/regional-cinema/rajinikanth-coolie-vs-old-coolie-movie-1983-2025-08-03-1001832 |archive-date=4 August 2025 |access-date=3 August 2025 |website=India TV |language=en}}</ref> Reviewers said the trailer was full of high-energy drama, stylish action, powerful dialogues, Rajinikanth’s signature style, Nagarjuna’s chilling villain role, Aamir Khan’s fresh look, and themes of rage, rebellion, and redemption.<ref>{{Cite web |date=2 August 2025 |title='Coolie' Trailer Review: Superstar Rajinikanth returns with his signature swag, Aamir Khan unleashes his never-seen-before action avatar |url=https://www.firstpost.com/entertainment/coolie-trailer-review-superstar-rajinikanth-returns-with-his-signature-swag-aamir-khan-unleashes-his-never-seen-before-action-avatar-13918125.html |url-status=live |archive-url=https://web.archive.org/web/20250804060234/https://www.firstpost.com/entertainment/coolie-trailer-review-superstar-rajinikanth-returns-with-his-signature-swag-aamir-khan-unleashes-his-never-seen-before-action-avatar-13918125.html |archive-date=4 August 2025 |access-date=3 August 2025 |website=Firstpost |language=en}}</ref>

However, some posters promoting the trailer faced criticism for looking similar to Hollywood films like Glass (2019), Madame Web (2024), and Rebel Moon (2023).

@@ Line 150: / Line 150: @@
 == Marketing ==
-The first look poster for Coolie was released on 28 March 2024 without warning, and it announced that the teaser trailer would come out on 22 April. The teaser also revealed the film’s title.
+The first look poster for Coolie was released on 28 March 2024 without warning, and it announced that the teaser trailer would come out on 22 April.<ref>{{Cite web |date=28 March 2024 |title=Thalaivar 171: Rajinikanth is ultra stylish in Lokesh Kanagaraj's next |url=https://indianexpress.com/article/entertainment/tamil/thalaivar-171-rajinikanth-is-ultra-stylish-in-lokesh-kanagarajs-next-9238619/ |url-status=live |archive-url=https://web.archive.org/web/20240328145850/https://indianexpress.com/article/entertainment/tamil/thalaivar-171-rajinikanth-is-ultra-stylish-in-lokesh-kanagarajs-next-9238619/ |archive-date=28 March 2024 |access-date=28 March 2024 |website=The Indian Express |language=en}}</ref> The teaser also revealed the film’s title.<ref>{{Cite web |date=23 April 2024 |title='Coolie' returns 41 years later! Rajinikanth unveils title of 'Thalaivar 171' |url=https://economictimes.indiatimes.com/magazines/panache/coolie-returns-41-years-later-rajinikanth-unveils-title-of-thalaivar-171/articleshow/109536423.cms?from=mdr |url-status=live |archive-url=https://web.archive.org/web/20240423131743/https://economictimes.indiatimes.com/magazines/panache/coolie-returns-41-years-later-rajinikanth-unveils-title-of-thalaivar-171/articleshow/109536423.cms?from=mdr |archive-date=23 April 2024 |access-date=24 January 2025 |website=The Economic Times}}</ref><ref>{{Cite web |date=23 April 2024 |title=Coolie: Rajinikanth's Thalaivar 171 gets a new name and teaser |url=https://www.filmfare.com/news/bollywood/coolie-rajinikanths-thailaivar-171-gets-a-new-name-and-teaser-65546.html |url-status=live |archive-url=https://archive.today/20250126105048/https://www.filmfare.com/news/bollywood/coolie-rajinikanths-thailaivar-171-gets-a-new-name-and-teaser-65546.html |archive-date=26 January 2025 |access-date=24 January 2025 |website=Filmfare |language=en}}</ref>
-Critics noticed that the teaser paid tribute to Rajinikanth’s famous coolie roles in Mullum Malarum (1978), Mannan (1992), and Uzhaippali (1993). It also included fun easter eggs from his older films—like him singing "Sambo Siva Sambo" from Ninaithale Inikkum (1979), saying the popular line "Appavum Thaathavum" from Ranga (1982), and whistling the tune of "Shenbagame" from Enga Ooru Pattukaran (1987).
+Critics noticed that the teaser paid tribute to Rajinikanth’s famous coolie roles in Mullum Malarum (1978), Mannan (1992), and Uzhaippali (1993).<ref>{{Cite web |last=Gupta |first=Hardika |date=23 April 2024 |title=Coolie Teaser: Behold The Glory Of Rajinikanth In Thalaivar 171 |url=https://www.ndtv.com/entertainment/coolie-teaser-behold-the-glory-of-rajinikanth-in-thalaivar-171-5502639 |url-status=live |archive-url=https://web.archive.org/web/20240423050506/https://www.ndtv.com/entertainment/coolie-teaser-behold-the-glory-of-rajinikanth-in-thalaivar-171-5502639 |archive-date=23 April 2024 |access-date=24 January 2025 |website=NDTV |language=en}}</ref> It also included fun easter eggs from his older films—like him singing "Sambo Siva Sambo" from Ninaithale Inikkum (1979), saying the popular line "Appavum Thaathavum" from Ranga (1982), and whistling the tune of "Shenbagame" from Enga Ooru Pattukaran (1987).<ref>{{Cite web |date=23 April 2024 |title=Lokesh Kanagaraj detailing in Rajinikanth's 'Coolie' title teaser stuns fans |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/lokesh-kanagaraj-detailing-in-rajinikanths-coolie-title-teaser-stuns-fans/articleshow/109520340.cms |url-status=live |archive-url=https://web.archive.org/web/20240423055229/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/lokesh-kanagaraj-detailing-in-rajinikanths-coolie-title-teaser-stuns-fans/articleshow/109520340.cms |archive-date=23 April 2024 |access-date=28 July 2025 |website=The Times of India}}</ref>
-Sun Pictures shared promotional photos of Lokesh Kanagaraj with the main cast, and Shruti Haasan’s first look was especially well-received. After the song "Monica" was released in July 2025, Pooja Hegde’s hook step went viral on social media, with many people recreating it in their own videos. Coolie also became the first Indian film to have Amazon India wrap its delivery packages with the movie’s posters.
+Sun Pictures shared promotional photos of Lokesh Kanagaraj with the main cast, and Shruti Haasan’s first look was especially well-received.<ref>{{Cite web |date=17 March 2025 |title=A Coolie Update: Shruti Haasan's De-Glam Look Steals The Spotlight |url=https://www.ndtv.com/entertainment/a-coolie-update-shruti-haasans-de-glam-look-steals-the-spotlight-7943087 |url-status=live |archive-url=https://web.archive.org/web/20250429141456/https://www.ndtv.com/entertainment/a-coolie-update-shruti-haasans-de-glam-look-steals-the-spotlight-7943087 |archive-date=29 April 2025 |access-date=29 July 2025 |website=NDTV |language=en}}</ref><ref>{{Cite web |date=17 March 2025 |title=Shruti Haasan's new look from 'Coolie' sees her holding secrets in somber avatar |url=https://www.dtnext.in/entertainment/cinema/shruti-haasans-new-look-from-coolie-sees-her-holding-secrets-in-somber-avatar-826616 |url-status=live |archive-url=https://web.archive.org/web/20250806033532/https://www.dtnext.in/entertainment/cinema/shruti-haasans-new-look-from-coolie-sees-her-holding-secrets-in-somber-avatar-826616 |archive-date=6 August 2025 |access-date=29 July 2025 |website=[[DT Next]] |language=en |website=IANS}}</ref><ref>{{Cite web |date=19 March 2025 |title=Shruti Haasan Unveils Grounded Look in Coolie |url=https://www.deccanchronicle.com/entertainment/shruti-haasan-unveils-grounded-look-in-coolie-1867766 |url-status=live |archive-url=https://web.archive.org/web/20250409180437/https://www.deccanchronicle.com/entertainment/shruti-haasan-unveils-grounded-look-in-coolie-1867766 |archive-date=9 April 2025 |access-date=29 July 2025 |website=Deccan Chronicle |language=en}}</ref> After the song "Monica" was released in July 2025, Pooja Hegde’s hook step went viral on social media, with many people recreating it in their own videos.<ref>{{Cite web |date=14 July 2025 |title=Viral Song Monica: Pooja Hegde shines in 'Monica' from 'Coolie,' song hits 10 million views |url=https://www.deccanherald.com/features/music/pooja-hegde-shines-in-monica-from-coolie-song-hits-10-million-views-3629040 |url-status=live |archive-url=https://web.archive.org/web/20250714114655/https://www.deccanherald.com/features/music/pooja-hegde-shines-in-monica-from-coolie-song-hits-10-million-views-3629040 |archive-date=14 July 2025 |access-date=18 July 2025 |website=Deccan Herald |language=en}}</ref><ref>{{Cite web |date=11 July 2025 |title=Monica from Coolie: Pooja Hegde takes the internet by storm with amazing moves |url=https://www.moneycontrol.com/entertainment/monica-from-coolie-pooja-hegde-takes-the-internet-by-storm-with-amazing-moves-article-13269478.html |url-status=live |archive-url=https://archive.today/20250803183126/https://www.moneycontrol.com/entertainment/monica-from-coolie-pooja-hegde-takes-the-internet-by-storm-with-amazing-moves-article-13269478.html |archive-date=3 August 2025 |access-date=3 August 2025 |website=Moneycontrol}}</ref>  Coolie also became the first Indian film to have Amazon India wrap its delivery packages with the movie’s posters.
-The trailer came out on 2 August 2025. Some noted it sparked curiosity because there was also an old, unsuccessful 1983 Malayalam movie called Coolie. Reviewers said the trailer was full of high-energy drama, stylish action, powerful dialogues, Rajinikanth’s signature style, Nagarjuna’s chilling villain role, Aamir Khan’s fresh look, and themes of rage, rebellion, and redemption.
+The trailer came out on 2 August 2025. Some noted it sparked curiosity because there was also an old, unsuccessful 1983 Malayalam movie called Coolie.<ref>{{Cite web |date=3 August 2025 |title=Coolie 1983 vs Coolie 2025: Rajinikanth's film sparks buzz about forgotten Malayalam classic |url=https://www.indiatvnews.com/entertainment/regional-cinema/rajinikanth-coolie-vs-old-coolie-movie-1983-2025-08-03-1001832 |url-status=live |archive-url=https://web.archive.org/web/20250804055859/https://www.indiatvnews.com/entertainment/regional-cinema/rajinikanth-coolie-vs-old-coolie-movie-1983-2025-08-03-1001832 |archive-date=4 August 2025 |access-date=3 August 2025 |website=India TV |language=en}}</ref> Reviewers said the trailer was full of high-energy drama, stylish action, powerful dialogues, Rajinikanth’s signature style, Nagarjuna’s chilling villain role, Aamir Khan’s fresh look, and themes of rage, rebellion, and redemption.<ref>{{Cite web |date=2 August 2025 |title='Coolie' Trailer Review: Superstar Rajinikanth returns with his signature swag, Aamir Khan unleashes his never-seen-before action avatar |url=https://www.firstpost.com/entertainment/coolie-trailer-review-superstar-rajinikanth-returns-with-his-signature-swag-aamir-khan-unleashes-his-never-seen-before-action-avatar-13918125.html |url-status=live |archive-url=https://web.archive.org/web/20250804060234/https://www.firstpost.com/entertainment/coolie-trailer-review-superstar-rajinikanth-returns-with-his-signature-swag-aamir-khan-unleashes-his-never-seen-before-action-avatar-13918125.html |archive-date=4 August 2025 |access-date=3 August 2025 |website=Firstpost |language=en}}</ref>
 However, some posters promoting the trailer faced criticism for looking similar to Hollywood films like Glass (2019), Madame Web (2024), and Rebel Moon (2023).