Yogesh Thakur
| |
| Yogesh Thakur in 2026 | |
| Born | Faridabad, Haryana, India |
|---|---|
| Nationality | Indian |
| Education | B.Tech in Electronics & Communication Engineering (ECE) |
| Occupation | Entrepreneur, Business Leader, Marketing Strategist, Brand Strategist, Author |
| Years active | 2010–Present |
| Known for | Real estate marketing, brand strategy, business growth, Param Amrit |
| Notable works | The New-Age Real Estate Partner: Win with Clarity, Psychology & Professionalism |
| Awards | Business Outreach 40 Under 40 |
| Parents | |
| Religion | Hinduism |
Yogesh Thakur is an Indian entrepreneur, business and marketing leader, brand strategist and author whose career spans nearly 17 years in real estate, business building and brand leadership. He has held senior leadership positions with organisations including Omaxe Limited, CRC Group and Bhumika Group, and has built a career at the intersection of marketing, consumer strategy and business growth.[1][2]
His professional journey has moved between entrepreneurship and corporate leadership-beginning with an independent technology venture, progressing through senior positions in the real estate industry, and later expanding into business building and consumer entrepreneurship.
Thakur was recognised as one of Business Outreach's 40 Under 40, marking an important external recognition of his professional journey. He is also the author of The New-Age Real Estate Partner: Win with Clarity, Psychology & Professionalism and the Co-Founder of Param Amrit, a luxury personal care and wellness brand.
Early Life & Education
Yogesh Thakur was born in Faridabad, Haryana and completed his schooling in Delhi in 2002. He completed his Bachelor of Technology in Electronics & Communication Engineering (ECE) in 2008.
His earliest exposure to business came through his father's construction business. The experience introduced him to entrepreneurship and real estate well before these became central to his own professional career.
Career
From Entrepreneurship to Marketing
Rather than pursuing a conventional engineering career, Thakur gravitated towards business and technology. In 2010, he took his first independent entrepreneurial step by establishing a technology and digital services venture, working with businesses on their online presence, technology requirements and the emerging opportunities in digital marketing.[3][4]
His work gradually brought him closer to real estate marketing, where he began taking independent assignments and developed a deeper interest in the relationship between consumer behaviour, communication and property marketing.
Having experienced entrepreneurship early in his career, Thakur subsequently made a conscious move into the corporate environment. The transition gave him exposure to larger organisational structures, professional teams and the complexities of building brands and businesses at scale.
His early corporate years included experience with a real estate developer and a Bengaluru-based agro-realty business, giving him exposure to both conventional real estate and the then-emerging managed farmland category.
Rise into Real Estate Leadership
Thakur's career subsequently moved from execution-oriented marketing into strategy and leadership. After working as a Digital Marketing Strategist, he progressed to Director – Strategy & Planning, widening his role from digital marketing to broader brand and business strategy.
A significant part of his leadership journey has been associated with Omaxe Limited, one of India's established listed real estate companies. His association with Omaxe Limited spanned multiple senior leadership roles, including General Manager – Marketing, Additional Vice President and, later, Senior Vice President. Over the years, he has also held senior marketing and leadership responsibilities with CRC Group and Bhumika Group.
Across these organisations, his role evolved beyond the conventional boundaries of advertising and lead generation. His work increasingly centred on how brand positioning, consumer understanding, project strategy, marketing and sales could collectively influence business growth.
From Marketing Leadership to Building a Business
A defining phase in Thakur's career came when an organisation with which he had previously worked decided to enter the real estate sector and brought him in as President to establish the new business. The assignment marked a significant expansion of his professional mandate.
As President, he was involved in shaping the business from the ground up from land identification and acquisition to project conceptualisation, product creation, positioning and taking the offering to market. The company's first managed farmland project near Bengaluru was taken from concept to market and sold within approximately six months.
His contribution towards establishing the new business vertical subsequently resulted in equity participation in the venture. The experience became an important part of his transition from being primarily a marketing leader to working across the broader spectrum of business creation, strategy and ownership.
Recognition – Business Outreach 40 Under 40
Thakur's professional journey was recognised by Business Outreach, which featured him among its 40 Under 40. The recognition marked an important milestone in a career that had by then progressed from entrepreneurship and digital marketing to senior leadership and business-building responsibilities within the real estate industry.[5][6] The recognition also reflected his growing association with real estate marketing, brand strategy and business growth.
Author
Drawing on his experience in the real estate sector, Thakur authored The New-Age Real Estate Partner: Win with Clarity, Psychology & Professionalism.
The book is written for real estate channel partners, independent brokers and smaller real estate agencies, and focuses on the changing expectations from professionals operating in the property market.[7][8]
Rather than approaching real estate selling purely as a transaction, the book explores areas including buyer psychology, positioning, communication, lead nurturing, marketing and professional conduct.
The book reflects a recurring theme in Thakur's career: his belief that successful marketing and selling begin with understanding how people think, what creates trust and how brands communicate value. The book is available through Amazon and Flipkart.
Param Amrit
After spending much of his career building brands and businesses within established organisations, Thakur has increasingly moved towards entrepreneurship and ownership.
He is the Co-Founder of Param Amrit, a luxury personal care and wellness brand creating handcrafted products inspired by Ayurveda, traditional Indian wellness practices and conscious living.
Param Amrit is built alongside Dr. Nutan Kher, who brings approximately 27 years of experience in holistic wellness, Reiki, spiritual practices and personal development. She is also the younger sister of renowned Indian singer and Padma Shri awardee Kailash Kher.
The brand was officially unveiled by Padma Shri Kailash Kher at the Constitution Club of India, New Delhi. At Param Amrit, Thakur leads the Business, Brand & Growth mandate, bringing his experience in consumer positioning, marketing and business strategy into the luxury personal care and wellness category.
The venture represents a new chapter in his career—moving from building brands largely within the real estate sector to applying the same principles of positioning, consumer understanding and business growth to a consumer brand of his own.
Professional Approach
Throughout his career, Thakur has described himself more as a growth strategist and brand builder than a conventional marketer. His approach is based on the belief that marketing cannot be separated from business strategy. Advertising may create visibility, but sustainable growth, in his view, comes from the alignment of positioning, consumer psychology, marketing, sales and the actual business proposition.
This thinking has shaped his progression from digital marketing and brand leadership to business building and entrepreneurship. He summarises his approach in a simple line:“Build positioning that connects. Create strategies that convert. Drive growth that sustains.”
Current Focus
Today, Yogesh Thakur's work sits at the intersection of business building, brand strategy and entrepreneurship. After nearly 17 years spent across independent ventures, senior corporate leadership and real estate business building, his current focus is increasingly on applying that experience from an ownership perspective—building brands rather than only advising or leading them for others.
External Links
See also
References
- ↑ Nimbus Agro Farms Appoints Yogesh Thakur as President of Strategy and Planning . In ThePrint (11 February 2022) . Retrieved 28 August 2026
- ↑ Meet Yogesh Thakur – Excelling Leadership in Digital Marketing and Real Estate . In Business Outreach (21 November 2023) . Retrieved 28 August 2026
- ↑ Expert Interview with Yogesh Thakur, General Manager, Omaxe Limited . In Disrupt Magazine . Retrieved 28 August 2026
- ↑ Long-Waited Digital Transformation Finally Happening in Real Estate . In Financial Express . Retrieved 28 August 2026
- ↑ Param Amrit Launches SHAIVRA Hair Ritual Kit at Uttarakhand Style Week in Haridwar . In India CSR (9 June 2026) . Retrieved 28 August 2026
- ↑ Padma Shri Kailash Kher Unveils Param Amrit, a Divine Skincare Brand . In ANI (15 November 2024) . Retrieved 28 August 2026
- ↑ New Age Partner: Clarity, Psychology & Professionalism . In Amazon India . Retrieved 28 August 2026
- ↑ New Age Real Estate Partner: Win with Clarity, Psychology & Professionalism . In Flipkart . Retrieved 28 August 2026