UpGreat Republic
| |
| Official Logo of UpGreat Republic | |
| Type | Private |
|---|---|
| Industry | Political PR, Media, and Campaign Strategy |
| Founded | 2025 |
| Founder | N.K. Sharma Ryan (Naveen Kumar Sharma) |
| Headquarters | Gurugram, Haryana, India |
| Area served | India |
| Key people | N.K. Sharma Ryan (Founder & Chairman), Nikita Das (Key Executive) |
| Products | |
| Services | Political Media Strategy, Election Management, Digital PR, Communication Technology, Strategic Consultancy |
| Revenue | |
| Employees | |
| Website | |
UpGreat Republic is an Indian political media, public relations (PR), and campaign strategy agency. Headquartered in India, the organization describes itself as India’s first "full-stack" political PR and media agency, offering a comprehensive suite of technology-driven services to political leaders, parties, and public institutions across the country.
The agency operates as a brand under UpGreat World Private Limited, an Indian company engaged in media, technology, branding, and communications services. UpGreat Republic specializes in election campaign management, digital public relations, and post-election image building, aiming to be a one-stop platform for political communication and leadership branding in modern Indian politics.
History and Overview
UpGreat Republic was established with the goal of transforming India’s political communication landscape by integrating strategic consultancy, traditional media influence, and digital technology under one cohesive ecosystem.
The agency emphasizes the necessity of structured media and narrative management for every political leader—from local representatives to national figures—and aims to make professional political PR accessible through personalized subscription-based plans and affordable digital packages.
UpGreat Republic claims to be a pioneer in offering full-lifecycle political communication, spanning the entire political journey from pre-election strategy and ground mobilization to post-election reputation management and personal brand building. Its goal is to empower small- and mid-level political figures to build a publicly viral and iconic political image through systematic content, reputation, and media strategy.
Services and Operations
UpGreat Republic delivers a 360° Political PR & Media Strategy, combining traditional campaign management with real-time analytics and digital engagement. Its operations are divided into several specialized verticals designed to cover all aspects of political image and outreach:
Digital Strategy
- Strategic design of political media and digital campaigns
- Search Engine Optimization (SEO) and Social Media Optimization (SMO)
- Targeted advertising on Google, Facebook, Instagram, YouTube, and X (Twitter)
- Political surveys, sentiment analysis, and media influence tracking
Election Operations
UpGreat Republic provides comprehensive election management solutions, including the setup and operation of centralized Election Command Centers or Super War Rooms for real-time monitoring and rapid strategic adjustments. These units oversee:
- Opposition activity tracking and counter-strategy building
- Booth-level branding and micro-campaign execution
- Political rally monitoring and data feedback loops
3. Communication and Voter Engagement
The firm manages large-scale, targeted voter communication through both digital and telecommunication systems:
- Bulk SMS, voice call, and WhatsApp broadcast campaigns
- Interactive IVR and missed call platforms for voter feedback
- Social Media Management and Online Reputation Management (ORM)
- Grassroots engagement through its proprietary “Voter Sampark” initiative
Media Production
UpGreat Republic handles political storytelling through multimedia, including:
- Leader achievement documentaries and political narrative films
- Constituency issue coverage and opposition counter-campaigns
- Video production for campaign ads, speeches, and digital PR
- Live event broadcasting on major digital platforms
5. Technology and Development
The agency develops digital infrastructure essential for modern campaign management:
- Custom political mobile app development and candidate websites
- Integrated voter communication and email systems
- Data analytics and CRM tools for voter segmentation and targeted outreach
6. Strategic Consultancy and Research
UpGreat Republic offers research-based political consultancy and strategic road-mapping:
- Political consultancy, narrative architecture, and strategic roadmap design
- Voter research and constituency mapping for data-informed decision-making
Mission and Brand Positioning
UpGreat Republic’s mission is: “To upgrade the voice of the Republic by elevating leadership visibility, building trust among voters, and strengthening democratic impact — from panchayat to parliament.”
The agency positions its services as a necessity for every politician in the era of digital democracy, emphasizing that systematic media visibility, narrative control, and digital engagement are crucial for electoral and leadership success.