RPM Advertise
RPM Advertise is an Indian outdoor advertising, media planning, and integrated marketing company operating under RPM Group India. Founded in 2016, the company is engaged in the development, ownership, and operation of organized out-of-home (OOH) advertising infrastructure, with a focus on government-authorized media assets and public–private advertising models. Headquartered in Indore, Madhya Pradesh, RPM Advertise operates owned OOH media assets across Central and North India and maintains a pan-India execution and assistance network, enabling the deployment of regional and national advertising campaigns across multiple cities and formats.
| |
| Official Logo | |
| Type | Private Limited |
|---|---|
| Industry | Advertising, Marketing |
| Founded | 6 August 2015 |
| Founder | Raj Solanki |
| Headquarters | Indore, Madhya Pradesh, India |
| Area served | Pan India |
| Key people | Raj Solanki (Founder) Dipesh Gome (Co-founder) |
| Products | |
| Services | Outdoor Marketing (OOH) Digital Marketing |
| Revenue | ₹5 Crore approx.(not verified) |
| Employees | 12 |
| Website | |
History
RPM Advertise was founded in 2016 by entrepreneur Raj Solanki. The company initially began operations as a BTL (Below-the-Line) marketing and brand activation agency, providing on-ground promotional services, event activations, and localized marketing campaigns for small and mid-sized businesses. During its early years, the company focused on understanding consumer behavior, last-mile brand visibility, and cost-effective marketing strategies, particularly for businesses operating in competitive local markets.
Services
RPM Advertise provides a range of services related to advertising and media execution, including:
- Outdoor Advertising (OOH)
- Media Planning and Media Buying
- Transit and Street Furniture Advertising
- Government Tender-Based Advertising Projects
- Brand Activation and BTL Campaigns
- Digital Marketing and Integrated Campaigns
The company works with multiple public and semi-government entities, including:
- Municipal Corporations
- Special Purpose Vehicles (SPVs)
- Urban Local Bodies (ULBs)
- Railway and Transit Authorities
Expansion into Digital Marketing With the rapid growth of the Digital India initiative and increasing adoption of digital platforms by Indian consumers, RPM Advertise expanded its service offerings to include:
- Social media marketing
- Digital advertising and lead generation
- Content-driven brand communication
This phase helped the company gain experience in integrated marketing planning, combining offline and online media touchpoints to improve campaign effectiveness.
Transition to Organized Outdoor Advertising
While working across marketing channels, RPM Advertise identified several structural challenges in the traditional outdoor advertising industry, including:
- Fragmented and unorganized media ownership
- Lack of transparency in pricing and availability
- Inconsistent compliance with municipal regulations
- Declining advertiser trust in OOH media
In response, the company undertook a strategic transition toward organized outdoor advertising and media infrastructure development. This shift involved working directly with public authorities and urban bodies to create regulated, auditable, and professionally managed outdoor advertising assets.
Government and Public Infrastructure Projects
A significant milestone in the company’s history occurred in 2023, when RPM Advertise secured the branding and media rights for the AICTSL (Atal Indore City Transport Services Limited) Public Bicycle Sharing (PBS) stations in Indore.Under this project:
- Public bicycle stations were developed as regulated outdoor advertising platforms
- Advertising was integrated into existing urban mobility infrastructure
- The model enabled non-fare revenue generation for the transport authority
- Brands were offered cost-effective access to high-footfall commuter locations
This project is considered a notable example of public–private collaboration in urban advertising infrastructure.
Geographic Expansion
Following the PBS project in Indore, RPM Advertise expanded its owned and operated outdoor media assets into Ujjain and other parts of Central India.Simultaneously, the company developed a pan-India execution and assistance network, allowing it to:
- Execute outdoor advertising campaigns across multiple Indian states
- Coordinate with local authorities and vendors
- Maintain standardized execution and reporting processes
This dual model of owned assets + execution partnerships enables RPM Advertise to support both regional advertisers and national brands.
Outdoor Advertising Formats
RPM Advertise owns, operates, and manages multiple outdoor advertising formats, including:
- Public Bicycle Stations (PBS)
- Unipoles and Mini-Poles
- Traditional Billboards
- Highway Hoardings
- LED Outdoor Advertising Screens
These formats are deployed across urban roads, transit corridors, commercial zones, and high-traffic commuter areas.
Clients and Industry Coverage
RPM Advertise has served clients across a wide range of sectors, including:
- Education
- FMCG
- Real Estate
- Jewellery
- Healthcare
- Retail
- Technology and Startups
Its services are used by local, regional, and national brands, particularly those seeking structured and compliant outdoor advertising solutions.
Urban Advertising and Governance Role
RPM Advertise plays a role in developing advertising models that support urban governance and infrastructure funding. By integrating advertising into public assets such as transit systems and street infrastructure, the company contributes to:
- Sustainable revenue generation for government bodies
- Regulated and aesthetically managed urban advertising
- Improved accountability in outdoor media deployment
Corporate Structure
RPM Advertise operates as part of RPM Group India, which also includes:
- The Virgin Blogs
- RPM Blogs
- RPM Grba Dress
Mission
Empower Brands: Using creativity and digital expertise to deliver marketing solutions that drive results: To assist businesses in growing and thriving in a competitive world.
Vision
To be an established marketing partner for brands across the globe, known for their compelling storytelling, digital strength, and overall success.
Core Values
- Creavity with Purpose: Our approach combines creativity with a strategic mindset to result in a creative campaign.
- Result-Oriented Approach: Each campaign aims at growth, visibility, and performance that can be measured.
- Transparency & Trust: Transparency, honesty, and trusting marketing practices drive our actions.
- Innovation First: Always adapting to new tools, trends, and technologies in marketing.
- Client-Centric Mindset: Working towards your brand objectives is our utmost priority.
Leadership
Raj Solanki is the Founder and Dipesh Gome is the Co-founder of the RPM Advertise company.
Achievements and Recognition
RPM Advertise received the OAC ASIA Award for Most Innovative Use of Traditional Media, recognizing its work in structured and compliant outdoor advertising formats.The company and its leadership have been featured in several media outlets, including:
- The Times of India
- Entrepreneur India
- DailyHunt
- Opera News