Desi Raga
| |
| Official Logo | |
| Type | Private |
|---|---|
| Industry | Ayurvedic Skincare, Beauty & Wellness |
| Founded | 2025 |
| Founder | Suma Rao Chandni Gupta |
| Headquarters | Hyderabad, Telangana, India |
| Area served | India, International |
| Key people | Suma Rao (Co-Founder) Chandni Gupta (Co-Founder) |
| Products | Ayurvedic Skincare Products, Handcrafted Soaps, Face Care, Lip Balms, Kajal |
| Services | Direct-to-Consumer Sales Premium Skincare Solutions |
| Revenue | |
| Employees | |
| Website | Official Website |
Desi Raga is an Indian luxury Ayurvedic skincare brand, based out of Hyderabad, India, specializes in bringing ancient Indian Ayurvedic wisdom combined with luxury skincare, thus offering luxurious, pure, and natural products that are also effective against various kind of skin problems.[1]
Overview
Desi Raga is a unique combination of traditional Ayurvedic formulations and a luxurious skincare experience. The brand is focused on purity, sustainability, and authenticity, and the products contain natural ingredients like sandalwood, jasmine, turmeric, aloe vera, and Himalayan botanicals.[2]
History
Desi Raga was founded by Suma Rao and Chandni Gupta, motivated by the beauty traditions followed by women in their families centuries ago. Desi Raga’s objective was to revive traditional Ayurveda, which was no longer being followed in an age dominated by chemicals and beauty care products.
Products
Desi Raga products are crafted in small batches to maintain freshness and potency. The brand avoids synthetic fragrances, mineral oils, palm oil, and artificial preservatives. Ingredients are ethically sourced from their native regions across India to ensure maximum therapeutic benefits.
Philosophy and Vision
Taglined as "Indian Soul, Global Appeal", Desi Raga works on making a truly global luxury skincare brand on a foundation of Indian heritage. Cruelty-free, ethical, and sustainable, the company manufactures high-performance Ayurvedic skincare.
Recognition
Desi Raga serves conscious consumers who seek truly authentic Ayurveda, ethically sourced ingredients, and the benchmark of true luxury skincare.
Leadership
The co-founders and leaders of Desi Raga are Suma Rao and Chandni Gupta. With inspirations stemming from Indian beauty traditions, they are steering the company in the right direction with their focus on Ayurveda, ethics, and natural skin innovation.
External links
See also
References
- ↑ Desi Raga: The Indian Ayurvedic Skincare Brand Making Natural Luxury Global . In Women's Insider . Retrieved 6 February 2026
- ↑ Desi Raga – A Luxury Skincare Brand Reviving the Ancient Power of Ayurveda . In USANews . Retrieved 6 February 2026