Desi Raga
Desi Raga is an Indian luxury Ayurvedic skincare brand, based out of Hyderabad, India, specializes in bringing ancient Indian Ayurvedic wisdom combined with luxury skincare, thus offering luxurious, pure, and natural products that are also effective against various kind of skin problems.[1]
| |
| Official Logo | |
| Type | Private |
|---|---|
| Industry | Ayurvedic Skincare, Beauty & Wellness |
| Founded | 2025 |
| Founder | Suma Rao Chandni Gupta |
| Headquarters | Hyderabad, Telangana, India |
| Area served | India, International |
| Key people | Suma Rao (Co-Founder) Chandni Gupta (Co-Founder) |
| Products | Ayurvedic Skincare Products, Handcrafted Soaps, Face Care, Lip Balms, Kajal |
| Services | Direct-to-Consumer Sales Premium Skincare Solutions |
| Revenue | |
| Employees | |
| Website | Official Website |
History
Desi Raga was founded by Suma Rao and Chandni Gupta, motivated by the beauty traditions followed by women in their families centuries ago. Desi Raga’s objective was to revive traditional Ayurveda, which was no longer being followed in an age dominated by chemicals and beauty care products.
Products
- Handcrafted Soaps: These soaps are more than just a way to cleanse, they’re a way to reconnect with nature. Made with ingredients like aloe vera, sandalwood, and coconut oil, they offer a luxurious and therapeutic experience every time you wash.
- Therapeutic Face Care: Desi Raga’s face washes, serums, creams, and face packs are all designed to address specific skin concerns such as fine lines, pigmentation, and sensitive skin.
- Enhancing Essentials: Desi Raga also offers lip balms and kajal that not only enhance beauty but also offer therapeutic benefits. Their lip balms hydrate and protect while preventing tanning, while the kajal is designed to soothe, brighten, and clarify the eyes.
Philosophy and Vision
Taglined as "Indian Soul, Global Appeal", Desi Raga works on making a truly global luxury skincare brand on a foundation of Indian heritage. Cruelty-free, ethical, and sustainable, the company manufactures high-performance Ayurvedic skincare.
Recognition
Desi Raga serves conscious consumers who seek truly authentic Ayurveda, ethically sourced ingredients, and the benchmark of true luxury skincare.
Leadership
The co-founders and leaders of Desi Raga are Suma Rao and Chandni Gupta. With inspirations stemming from Indian beauty traditions, they are steering the company in the right direction with their focus on Ayurveda, ethics, and natural skin innovation.
External links
See also
References
- ↑ Desi Raga: The Indian Ayurvedic Skincare Brand Making Natural Luxury Global . In Women's Insider . Retrieved 6 February 2026