Art Of Silver
| |
| Official logo | |
| Type | Silverware and Gift Articles Brand |
|---|---|
| Industry | Silverware, Gift Articles and Retail |
| Founded | 2025 |
| Founder | Fifth generation of the Durga Dass Seth Jewellers family |
| Headquarters | Delhi, India |
| Area served | Online markets |
| Key people | |
| Products | Pure Silver Articles, Silver-Plated Gift Articles, Silver Gifts |
| Services | Online Retail Digital Customer Engagement |
| Website | Official Website |
Art Of Silver is a silverware brand associated with the Durga Dass Seth Jewellers Group, a family business established in 1930. Being based in Delhi, the Art of Silver is the manifestation of the family's venture into the digital world and modern retail market. At the same time, it stays faithful to its tradition and heritage of working with silver. The brand offers silver and silver plated gift articles.
History
Art Of Silver is the brand launched by the fifth generation of Durga Dass Seth Jewellers family in 2025. The creation of this brand was inspired by the group's efforts to penetrate into the area of digital retailing.
The parent group, Durga Dass Seth Jewellers, was founded on 10 October 1930 and has been conducting its silver business for the last five generations. Family business activities expanded to Delhi jewellery markets in the 1950s. In course of time, the group has grown through the heritage showrooms in Old Delhi and a manufacturing unit in Okhla Industrial Estate.
Services and Products
- Pure Silver Articles – Silver products designed for gifting and personal use.
- Silver-Plated Gift Articles – Decorative and gift items with a silver-plated finish.
- Silver Gifts – Silver articles suitable for special occasions and celebrations.
- Online Retail – Digital access to the brand's products through e-commerce platforms.
- Digital Customer Engagement – Online community-building and engagement with silver enthusiasts.
Mission and Vision
Mission
Art Of Silver intends to create accessibility for silver products via digital mediums and utilizing the experience and skills gained from the Durga Dass Seth Jewellers Group. The purpose is to integrate traditional silverware with the modern shopping experiences.
Vision
In terms of vision, the brand wants to grow its presence in the market using digital commerce and other retail online platforms. It will do so while maintaining a connection to its heritage and legacy of the family's silver business.
Leadership
Art Of Silver belongs to the fifth generation of the Durga Dass Seth Jewellers family who launched the brand in 2025. The growth of the whole group is linked to their desire to retain their legacy in the traditional silver trade and explore digital commerce and other business ventures.
Founder
Art Of Silver was created by the fifth generation of the Durga Dass Seth Jewellers family. It is one of their business ventures. There is no name of an individual founder.
Notable Works
The significant initiative of Art of Silver is its emergence as a digital-oriented silver brand within the Durga Dass Seth Jewellers Group. Product-wise, it focuses on silver and silver-plated gift articles, while online, its goal is to target consumers beyond traditional jewelry marketplaces.
Moreover, this silver brand is a sign that the group is heading towards the future through the use of e-commerce platforms and digital community engagement.
Achievements and Recognition
Art Of Silver isa digital-oriented silver brand within the Durga Dass Seth Jewellers Group. Based on the information given, this silver brand has managed to build an online community of more than 25,000 silver lovers and members.
The parent group celebrated 96 years of business in 2026; that means that five generations of the family are involved in the business of silver trading. Its showrooms in Old Delhi, manufacturing facilities in Okhla, and digital-oriented brand represent the evolution of the traditional family business into a diversified one.