ZHOME (company)
| |
| Official logo | |
| Type | Private |
|---|---|
| Industry | Jewellery • Fashion • Lifestyle |
| Founded | January 2025 |
| Founder | Sandeep Singh |
| Headquarters | India |
| Area served | India |
| Key people | — |
| Products | Fashion jewellery, premium accessories, lifestyle products |
| Services | |
| Revenue | |
| Employees | |
| Website | https://zhome.in/ |
ZHOME is an Indian jewellery and lifestyle brand founded by Sandeep Singh in 2025. The company focuses on premium fashion jewellery, contemporary accessories, and modern lifestyle products through a Direct-to-Consumer (D2C) model. Based in Lucknow, ZHOME has gained recognition for its minimalist branding, refined product quality, and growing digital presence.
The brand evolved from a family-based imitation jewellery business and later transformed into an independent e-commerce identity through experimentation, self-learning, and persistent effort.
History
ZHOME traces its beginnings to 2021, when Sandeep Singh started selling imitation jewellery on Meesho under the name ZevarHouse. Despite limited resources, he independently managed cataloguing, packaging, logistics, and customer service. ZevarHouse received the Meesho Rising Star Award (2021), which contributed to its early visibility and customer trust.
In January 2024, Singh launched his first independent website, zhshop.in. The platform struggled to generate sales, resulting in financial setbacks. This experience motivated him to study branding, UI/UX, market research, and e-commerce systems in greater depth—knowledge that later influenced the creation of ZHOME.
In January 2025, after a year of learning and rebuilding, the brand was reintroduced as ZHOME with a new website, zhome.in. The rebranding positioned ZHOME as a premium minimalist jewellery and lifestyle label with a modern Indian aesthetic. The brand soon began receiving consistent daily orders, driven primarily through organic growth. Most operations—including cataloguing, photography, and marketing—were managed personally by the founder.
Brand identity
ZHOME’s brand philosophy revolves around:
- Modern design inspired by Indian aesthetics
- Minimalist and premium craftsmanship
- Affordable yet refined luxury
- Transparency, authenticity, and customer trust
The brand’s visual identity uses soft tones, clean photography, and detailed packaging to enhance customer experience.
Products
ZHOME offers a wide range of jewellery and lifestyle products, including:
- Earrings – studs, jhumkas, danglers, contemporary styles
- Necklaces and chokers
- Rings
- Bracelets and bangles
- Festive and bridal collections
- Minimal daily-wear jewellery
- Curated lifestyle accessories
Its products cater to both urban and semi-urban customers seeking quality at accessible price points.
Business model
ZHOME operates through a D2C e-commerce structure, with emphasis on:
- Online sales and digital marketing
- Social media–based brand visibility
- Lightweight and controlled inventory
- High-quality packaging
- Fast shipping and customer support
Although marketplace orders continue, the long-term strategy focuses on strengthening the brand’s independent online ecosystem.
Digital presence
The brand relies heavily on minimalist visuals, short-form content, festive campaigns, and customer interactions to build engagement.
Founder
Sandeep Singh is the founder of ZHOME. His personal journey—academic challenges, emotional setbacks, an unsuccessful website attempt, and early recognition through the Meesho Rising Star Award—forms a central part of the brand’s narrative.
Future plans
ZHOME aims to expand its product categories and evolve into a complete lifestyle ecosystem. The founder is also developing a complementary cosmetic brand named Samrish, designed to integrate with ZHOME’s beauty–fashion–lifestyle model.